1930s - Get CookingThe 1930s saw the United States in the midst of a Depression. Because of its versatility, Veg•All was touted as the perfect recipe ingredient to help housewives prepare delicious, nutritious meals on a tight budget.
In spite of the Depression, life was made a little easier; the end of Prohibition and the arrival of the first home air conditioner and refrigerator were celebrated from coast to coast.
Other exciting events during Veg•All's first full decade included President Franklin Delano Roosevelt being elected to two terms in office, the premiere of Walt Disney's "Snow White and the Seven Dwarfs," and the inventions of fluorescent lighting and Polaroid® Film.
As the '30s came to a close, Veg•All continued to grow in popularity. It was marketed as a "fresh vegetable garden in every can," and each can contained meal-planning ideas and three convenient recipes on the inside of every label.
Labels in the 1930s featured this lovable Veg•All character.