1920s - Early Beginnings
The year was 1926-the Delta Queen was paddling up and down the Mississippi; Winnie-the-Pooh (and Tigger too!) ambled out of the Hundred Acre Wood; and names like Stalin, Mussolini, and Hirohito were being uttered for the very first time. Busy households were embracing electric toasters, zippers, and the world's first convenience food-Veg•All.

Veg•All consisted of ten "extra fancy quality" vegetables in one can, endearing itself to housewives with its promise of "no scrubbing, no peeling, no work!" In those early days, Veg•All went all out in order to introduce itself to busy housewives. A coupon for a free can of Veg•All was published in Ladies Home Journal magazine. The nationwide free sample campaign was a huge success...garnering hundreds of thousands of new users.



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